EarthX is an international, nonprofit environmental forum with the mission to educate and inspire people to action towards a more sustainable future. Every April they hold a global gathering of exhibits, conferences, film, food and fun, located at Fair Park Dallas, Texas. In 2019 an estimated 177,323 visitors attended the event.
The EarthXInteractive team asked us to create an experience that would be displayed in their Interactive Zone. The theme for 2019 was all about finding ways to sustain clean, clear, abundant water for all, and to protect our world’s oceans, rivers and lakes. In order to tell that story, TVW came up with “Ocean Alive: a Kinetic Experience.” Our aim was to spread the message that it’s up to all of us to work together in order to make our polluted oceans healthy and beautiful once again.
In this experience, visitors are transported to the bottom of the sea where they can interact with the ecosystem. The motion-tracking kinetic wall displays visitors’ silhouettes and allows them to travel around a seascape. By waving their hands, visitors can pick up trash and unlock rewards such as dolphins and colorful fish. The final reward encourages visitors to complete a custom photo backdrop composed of colorful corals and ocean life. After visitors strike a pose, their photos are sent to a kiosk where they can share their creations via social media.