Project Details

Hanley Wood Exhibitions wanted to build awareness to its World of Concrete trade show and drive engagement with their brand among concrete industry professionals.

We developed a concrete-themed mobile game that enables players to customize a cement truck to race through multiple environments. Along the way, players will make jumps, flips and time their booster to reach pickups that help them reach the finish line. The app has been so successful that is has been downloaded by nearly 3 million unique users and is increasing by over 30k new users per week.