Project Details

Hanley Wood Exhibitions wanted to build awareness to its World of Concrete trade show and drive engagement with their brand among concrete industry professionals.

We developed a concrete-themed mobile game that enabled players to customize trucks and race through multiple environments. Along the way, players made jumps, flips and timed their boosters to reach pickups that helped them reach the finish line. The app was so successful that it was downloaded by nearly 5 million unique users and continued to increased by over 30k new downloads per week.