SMU_WebXR_Composite
SMU_WebXR_Threejs_Homepage
SMU_WebXR_Threejs_Rotunda
SMU_WebXR_Threejs_Classroom
SMU_WebXR_Threejs_Video
SMU_WebXR_Threejs_Thankyou

We’re modernizing donor outreach with interactive web experiences

SMU engaged The Virtual Wild to create an engaging webXR experience to assist the Cox development team’s fundraising for the university’s $1.5 billion capital campaign.

With Threejs WebXR frameworks, new levels of interactivity are possible

The Experience Features:

  • Ultra accessibility for most devices
  • Interactive 3D layers via Threejs and React
  • Easy to use and shareable via simple url
  • Visualized the physical highlights of the architectural improvements to the campus
  • Personalized features engage potential donors
  • Analytics and admin dashboard allow SMU to monitor the site’s use and have informed conversations with donors

Results

  • 14+ min avg session duration shows users are engaged vs 2-3 minute for average websites
  • 530 targeted prospective visitors so far
  • Personalized communication with potential donors
  • Halfway through their fundraising efforts, SMU is already seen marketed improvements in engagement and campaign interest

 

Explore the finished website at coxrenovation.smu.edu

773.677.6619

hello@thevirtualwild.com