Provide USAF Recruits with Interactive Career Paths
Overview
As one of its outreach efforts, the Air Force sends this mobile Performance Lab trailer to Air Shows and Sporting events around the country. The USAF objectives are to expand understanding about career paths they can offer as well as to generate qualified candidate leads. This trailer can be easily moved to multiple locations in a short period of time.
It houses several interactive experiences that participants can interact with freely and that inspire conversation between the Air Force recruiters and event patrons.
Simulations of Real World Experiences
We teamed up with GSD&M and ReelFX to build, maintain, and install the digital experiences offered in this tour. These experiences gamify tests of agility and reaction time. RFID bracelets are used to login to the different games and the user’s results are then displayed via an onsite leaderboard. The trailer houses 9 touchscreen puzzle games, 3 virtual reality flight simulators, and 1 motion tracking pull-up challenge.
Leading the Industry
Following the launch of the Air Force Performance Lab featuring the mobile truck and interactive recruitment features, other military branches quickly followed suit, adopting similar strategies. The Air Force's innovative approach not only demonstrated its commitment to finding qualified candidates but also established a new standard in recruitment methods. By leveraging technology and interactive experiences, the Air Force set a benchmark for effective recruitment, prompting other branches to emulate these successful tactics in their own efforts. This cascade effect highlights the Air Force's leadership in recruitment innovation and its broader influence within the military recruitment landscape.
US Air Force
Experience the Air Force
