Inspiring The Future Of The Girl Scouts Through Interactive STEM Adventures

The Girl Scouts of North East Texas asked us to create an interactive and physical installation to support their preexisting geology trail. The augmented reality scavenger hunt experience needed to tell the story of the camp’s unique geological history, had to be girl lead, and had to encourage Girl Scout’s interest in STEM-related careers.

We Created a Unique Educational AR Outdoor Experience

The Geo Quest AR app lets girls look for digital fossils along the STEM Center for Excellence trail and then dig up 3D printed “real” fossils they learned about at the end of the trail. The experience design immerses young girls into a digital archeological scavenger hunt where learning is a subconscious byproduct of exploring and having fun.

Inspiring Learning and Discovery Through Augmented Reality Technology

The experience encourages girls to see themselves as adventurers and explorers and shapes a vision of their future as STEM leaders and innovators. The Virtual Wild is proud to create augmented reality experiences with the Girl Scout team to enhance their mission to continually improve the camp for girls by adding new technology, interactive exhibits, and engaging hands-on activities. Check out our portfolio for our second project with GSNETX – the IF/THEN Ambassador STEM Experience!

Press coverage of our work

NBC5 Texas Today interview with The Virtual Wild Founder Jay Rutherford
Enticing STEM Careers for Girl Scouts

CW33 interview with Founder Jay Rutherford and local Girl Scout Troops
Inside DFW – The Virtual Wild

Founder Jay Rutherford and GSNETX CPO presentation at Augmented World Expo…
Strategic Planning for Interactive STEM Experiences with Ashley Crowe and Jay Rutherford 

GeoQuest Recognition

American Marketing Association DFW Awards
Best Not-for-Profit Marketing and Best Emerging Marketing Technologies

Summit International Awards
Interactive Media Innovator and Government/Non-Profit Marketing Innovator

American Advertising Federation Dallas Awards
Augmented Reality and GPS & Location Technology